Bonnie Wan: A New Take on Goal Setting and Living Life Without Regret

Bonnie Wan Goal Setting with The Life Brief

Bonnie Wan
A New Take on Goal Setting and Living Life Without Regret

Bonnie Wan is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a short form biography agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google,, and more.

We loved getting to know and understand Bonnie’s Life Brief strategy and can really see its application to us in the health and fitness space and to anyone wanting to get clear on any aspect of their life.

For more info on Bonnie, follow her on Instagram, connect with her on LinkedIn, and definitely pick up a copy of The Life Brief.

Points of interest in the episode: 

03:30  The launch period of a book is no joke
05:47  Bonnie’s career in brand strategy; Goodby, Silverstein, and Partners
08:55  Creative briefs, defined
14:20  The origin of The Life Brief was a moment of crisis
20:20  Next Steps after that first Life Brief
26:50  “You can’t be it all, you can’t do it all, but you can have all that matters”
27:25  Bonnie was the first woman to create a work from home situation at Goodby
28:25  Creative and courageous living
32:50  The mechanics of creating a life brief; Andrew Huberman
36:44  The “get messy” phase for women
39:00  Kate Courtney’s typewritten notes
40:09  Daily brain dump
44:15  Life briefs are meant to grow and evolve
47:50  Health Brief
50:48  Surprises
53:35  Commitment to curiosity
54:45  Michael Gervais
55:15  The hardest part is just getting started
61:15  Bonnie’s socials

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